Robertson Studio partnered with a growing cannabis brand operating across Washington and Massachusetts to bring clarity, consistency, and scalability to its marketing efforts.

The brand was expanding quickly, but marketing execution was fragmented across states, channels, and partners. The objective was to create a unified brand system that could flex by market while remaining cohesive at the core.

• Brand Strategy & Positioning

• Creative Direction

• Multi-State Marketing Systems

• Retail & Wholesale Marketing

• Digital Tools & Platforms

• Templates, Automation, and SOPs

The brand moved from reactive execution to confident, repeatable growth. The system allowed the brand to focus on growth instead of constant re-invention. Results included:

• A consistent brand presence across states and channels

• Streamlined weekly product launches and menu updates

• Reduced friction for internal teams and retail partners

• Marketing tools built to operate within regulatory constraints

• A scalable framework ready for future market expansion

This project highlights Robertson Studio’s ability to:

• Operate inside complex, regulated environments

• Balance creative direction with operational reality

• Build marketing systems that outlast individual campaigns

• Translate strategy into tools teams actually use