02 / Hotel, spa + members-only club
A hotel, spa and members-only club made tangible.
From 2009–2013, James Robertson translated The Standard Hotel & Spa Miami Beach’s distinctive identity into approved guest-facing communications for the property’s hotel, spa and members-only club—from postcards, emailers and wellness promotions to event and group materials.
Postcard series
A family of guest communications built from the same hospitality identity, photography language and promotional rhythm.
Wellness & experience
Retreat, spa and on-property programming expressed through editorial photography, typography and a distinctly Standard sense of place.
Guest communication
Digital and direct communications carrying the property’s mood into guest and member relationships before, during and after the stay.
Group & partner promotion
Promotional pieces for group experiences and hospitality partnerships, each shaped within the same recognizable brand world.
