Robertson Studio / Selected Work
A focused selection of finished projects by James Robertson, spanning campaigns, brand systems, digital experiences, hospitality, retail and print.
3 projects
A campaign world carried through billboards, wild postings, retail, invitations, event surfaces, photography direction and neighborhood participation.
Campaign concept, art direction, creative production, retail activation and partner experience.
Hospitality / guest communication
A design-led hospitality engagement across guest communications, printed collateral, signage and email for The Standard Hotel & Spa Miami Beach.
Graphic design and art direction across approved guest-facing and promotional assets, 2009–2013.
Digital brand / owned entertainment portal
An owned entertainment portal connecting Mike Epps’s brand, content, tour dates, ticketing and fan experience.
Logo redesign, art direction, interface design, development and UI logic for CAA and Mike Epps.
Identity / packaging / product
Heritage genetics translated into an audio-inspired identity, packaging architecture and a repeatable product world.
Conceptualization, art direction and graphic design across the revised packaging system.
Digital product / weekly editions
A recurring digital layer connecting product discovery, merchandising, education, promotions and retailer action.
Experience architecture, UX direction, content production and publishing workflow.
Digital platform / education
Education, assessment, certification and rewards shaped into one frontline learning journey.
Experience strategy, platform concept, information architecture and content system.
Editorial / print-to-digital
Editorial authority extended into websites, email, banners and landing pages during publishing’s move to the web.
Junior art director, contributing designer and web developer, 2003–2007.
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